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One more season of Breaking Bad, one of the most critically acclaimed series currently on television, will be reaching across the airwaves this fall. The award-winning show will be aired on AMC for a final 16 episodes and the series will conclude sometime next year or in 2013, depending on the schedule of episodes. This decision comes after Sony went around to other networks to find the best deal. Breaking Bad has had strong ratings from the beginning, but funds have been cut drastically for the show despite its popularity.

Creator Vince Gilligan says, “It’s a funny irony – I’d hate to know the date of my own last day on earth, but I’m delighted to know what Walter White’s will be (episodically speaking). This is a great gift to me and to my wonderful writers. It’s knowledge which will allow us to properly build our story to a satisfying conclusion.” With 16 episodes to go, Gilligan has plenty of time to decide what that conclusion will be.

Breaking Bad is a television show that chronicles the story of struggling high school chemistry teacher, Walter White, played by Bryan Cranston, who is diagnosed with advanced lung cancer and turns to a life of crime making and selling meth. He works on this with a former student, Jesse Pinkman, played by Aaron Paul. The show takes place and is filmed in Albuquerque, New Mexico. It has won numerous awards for Paul and Cranston’s performances, as well as for its cinematography and writing. These awards include six Emmy Awards and a general consensus among critics that the show is one of the best on television today.

So, whether you like it or not the news is there’s no way to prevent a skilled and determined thief from stealing your content. Here’s is my advice: If you have something that’s really valuable and don’t want people to make use of it without your permission, then just don’t upload it on the web.

So called “Protection methods”

Disabling the text copy. Lots of webmasters use this method hoping that it will protect the webpage’s content from being copied. This method is very easy to implement. You just add a small java script code which prevents the website visitor from highlighting any text on the web page and make use of the -Copy- function.

And what happens if your visitor has disabled java script? Or if they simply view the source code of the webpage from the browser menu? My advice: Just don’t bother using this method, it will only annoy your visitors.

A very popular method is the “No right click” script. This is a java script that disables the right mouse click on webpages so that visitors will not be able to look at the web page source code. My advice: never disable the right mouse click. Again, you will only succeed in annoying your website visitors.

Another popular method is the HTML stripping method. The idea is to remove all spaces in your source code so that it looks like a big long line. That way it will make it harder for people to read it and will also make your webpages download faster. But what happens if you want to edit that webpage yourself? My advice: Don’t even think about using this method especially if you keep updating your webpages often.

By far the most useless method of protecting your content is to convert all your text to images. I’ve seen only a few websites implementing this technique. It will take you years to convert all text, you will confuse the search engines (I doubt you will ever rank in any search engine) because they will not be able to read any text, and if someone desperately wants your content all it takes is to sit down and retype it manually!

There are other similar so called content protection methods, but I firmly believe that there’s no point to try to protect your content using any of them. It’s just a waste of time. If someone really wants your website content, no matter you do, there’s no way to prevent them from stealing.

What you can do, is use the popular Copyscape service which monitors your website’s content or learn some secret techniques top internet attorneys and prosecutors use. You could be your own web lawyer and protect your website from copyright infringement.

Give some thought to what type of content would be valuable to your customers and prospective clients. What type of knowledge do you have that they do not? Obviously you don’t want to give away all of your trade secrets. But at the same time, if the content doesn’t have value to your customers, it won’t be effective in grabbing their attention.

Let’s pretend that we’re a garden nursery, and that our primary business model is to sell plants, trees and shrubs. Don’t limit yourself to writing just about your specific products. Your content will be even stronger if you can also write around the periphery of your business — a great technique for not giving away all of your knowledge for free. The content needs to relate to your business, but this will open up the doors to many more ideas than if you limit yourself to only your core business. A few story ideas might be “Know when to fertilize your lawn” or “Grasses that grow well in Kansas”.

Develop a list of potential story ideas. This is a great time for brainstorming ideas. Think about seasonal topics. Broad industry topics. And of course stories that relate to your specific products. Add to this list whenever new story ideas come to mind. Many of them you may never get around to developing into useful content, but the act of brainstorming and developing lists will help develop new topics to write about.

Step Two: Cross Platform Content Development
So now you’ve decided on how you can portray yourself as an expert in your field, and have developed a list of potential story ideas. Now give some thought to how you can share your content across different platforms. Do you do a company newsletter, either a print version or an emailed version? If not, this would be a good time to consider doing one. You’re already going to be developing content, and newsletters remain an effective way to promote your business. It’s not social media, but as small business people we must find ways to work efficiently. And sharing content across multiple marketing and social media platforms is a great use of our limited resources.

So for our nursery we’ve decided we want to write an article on what types of plants thrive in direct sunlight that bloom during the summer months. (Can you tell I was gardening this last weekend?) For our newsletter, we’re going to write an extended version of this content — anywhere from ten to twenty paragraphs of information. This fits well into our company’s printed newsletter. Keep the content informational, and not salesy. It’s OK to give it a little personality if you can, but the point is to develop content that is useful for your customers.

After this is done, you can now cannibalize the content for the rest of your media needs. If the content isn’t too long, you can use it on your blog, or condense it to a more blog-friendly length. Use the first few paragraphs in your e-newsletter with a link to the complete article on your website. Post some short quips on your facebook page – you might even be able to pull a few short quips so that you can post content on facebook on several different occasions from this same story. And finally, you need a few very short quips for tweets.

This is a fine strategy for what I would call your core content. Spend a couple hours writing an article then use it across all of your promotional platforms. But you’ll also need to develop some shorter content for your social media as well.

Step Three: Quick Hits
You will need to mix in some quickies into your social media. This is the best place to let your personality shine. Where your newsletter needs to be a bit more serious, let your hair hang out a bit with your facebook posts and tweets. Comment on special things that are going on at your business. Maybe you’re excited about a new product and want to share a picture and a quick description. Maybe you want to let people know about a special award you’ve received, or a community project you’re involved in. Or maybe you just want to say TGIF!

Let me give you a quick piece of advice: people like to do business with people they like. Let them get to know you better through your posts and tweets. Let them see some character and some personality.

Practical experience is a major element. Writing outsourcing companies don’t at all times have plenty of practical knowledge in search engine marketing, or the dynamics of the subject material that it entails. Always look at whether or not a web content writing organization provides any kind of practical knowledge at all in search engine optimization and additional similar tasks. The majority of outsourcing firms make available writing as part of a package deal, possibly to save a business plenty of money. The services provider may have written about a specified business previously, so its internet writers have got the best notion exactly what a customer in that occupation would require. This may make the practice a lot easier, and possibly generate subject material that’s a better fit for the patron’s needs.

It’s a wise technique to obtain a sample of a business’s web content writing prior to making the decision. This will help a firm have a great notion of the level of quality they can be expecting, and whether or not that will be adequate for their demands. Several companies aren’t very inclined to offer a large number of samples, especially considering that content is very easily compromised over the internet, so potential consumers need to check out the web site of the writing outsourcing supplier itself. This not just provides the organization a concept of exactly what the services company is capable of doing, but it can also give understanding into the amount of talent it provides with regards to writers on board.

Language abilities are, naturally, a plus for companies seeking to give web content writing. A potential patron must always ensure that the writing organization provides not just expertise but fluency in using language. Native English speakers could possibly be much better to some, but these aren’t mandatory. In the event that writers are capable of writing fluently in the English language, they’re certainly useful in the ops of a writing outsourcing company.

Customer support is additionally vital, even for a web content writing firm. There must be a method for the patron to speak to the provider in case of difficulties, or if there can be changes in the recommendations. The willingness to offer communication information is also indicative that the company is a respectable enterprise and never a well-designed con.

Web content writing is the heart of of just about any solid internet advertising strategy, and great consideration must be used in selecting a business to outsource it to. Excellent content is tough to find and not all companies will give any number of samples, but it doesn’t require plenty of labor to have an idea of the excellence and talent behind a writing outsourcing firm.