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Search engine spiders index your web site. They only read the HTML code in your web pages. They don’t read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine boost. Even better, it can bring in ongoing FREE targeted traffic.

It’s important to create a search engine friendly site while at the same time keeping your site friendly to your visitors. You want to structure your pages for maximum search engine exposure without compromising the content or look of your site. After all, what good is traffic if your visitors won’t read your pages?

Keyword-rich, theme-based web sites will give you both targeted traffic and good search engine ranking.

Here are 10 easy steps you can take to make sure your pages are search engine friendly and user-friendly.

1. Selecting a domain name. There is a lot of disagreement about whether search bots give importance to the keywords in your domain name. I suggest that you select a domain name that indicates what your site is about. Even if it doesn’t matter to search engines, it’s important that it tells your visitors what the topic of your site is.

2. Focus on one theme. Search engines love specialized content. If you have several topics, then you should create several web sites. The more you focus on one topic, the more your page will be optimized for search engines and the more relevant it will be to your visitors.

3. Create multiple content pages. Make a separate page for each important keyword and key phrase. If, for example, you want your site to come up for the key phrases web consulting, web design, and search engine optimization, make three separate pages. Create a web page for each major keyword. Don’t create automated pages just to get search engine exposure. To keep visitors at your site, you have to give them good content. Keyword-rich articles are a good way to optimize your pages for search engines while providing useful content to your visitors.

4. Optimize each content page for ONE of your key phrases. Put your targeted key phrases in your content. Include them in your page title, description tag, ALT image tags, comment tags, and in internal and external links. When providing a title and description in the META tags, your listing may be displayed in the search engine listing as you provide it. Make your titles and descriptions informative and compelling to attract potential buyers to your site. Provide a benefit or solve a problem.

5. Put your keywords in your content. Search engines are looking at how often your keyword appears on a page. That’s how they determine relevancy. Short pages provide a larger percentage of keywords and are better for search engine optimization. The keyword density of a Web page is important for search engine optimization. How often you should mention your keyword throughout the text is different for each search engine, but it varies between 3% and 5% of your text. In other words, use your keyword 3-5 times for every 100 words on your page.

6. Naming files and directories. Put important keywords in all file names and directories/folder names describing the content. For example, to promote ebook covers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.

7. Naming graphics. The search bots don’t see your graphics but they can see the description of your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). If your navigation links are images, I recommend that you provide text links in addition to the image links for search engine optimization.

8. Navigation. Have your main navigation links on your home page so search engines can follow your links and index your pages. This is just as important for your visitors as for the search engines.

9. Link your pages together. You can easily link to all your pages by creating a sitemap.

10. Directory structure. Put your important files in the first level. Subdirectories that lie deep are more difficult for search engines to scan. Creating a sitemap for large sites and providing a link to your sitemap on your home page is a good way to get all your important pages indexed.

Web Page
Any text file with the extension ‘.html’ is termed as a web page. It may contain information in the form of text and/or graphics. A web page may contain hyperlinks, commonly known as ‘links’. When a user first enters the website, he is directed to the home page. Clicking on links, takes him to other pages of the site. Links are in the form of both text and graphics.

Basic Steps
The first step in learning to design a web page is to know the basics of HTML. HTML is the abbreviated form of ‘HyperText Markup Language’. It is quite a simple language to learn and once you get used to formatting in HTML, designing a web page becomes child’s play. It is possible to insert text as well as graphics into a web page with the help of HTML. The ‘notepad’ available on your personal computer comes in handy for learning HTML. After you finish designing a web page, it can be viewed with the help of a software known as the web browser. Along with HTML, newer tools like the Cascading Style Sheets (CSS), are used to add value to the content presented on the web page. The layout of the web page is designed by using CSS. Making use of appropriate colors enhances the overall look of the web page. The HTML color codes can also be used in designing. Creating focal points on web pages is a nice way to draw the user’s attention towards important information. Focal points are often graphics used to convey some important information.

Domain Name Registration
Registering the domain name gives a singular identity to the website. Many companies provide website owners with a registration facility; after which a unique domain name is given to the website.

Hosting the Website
After creating a web page with the help of HTML, you need to upload it on the world wide web (WWW). Web hosting services provide space on the world wide web for organizations and individuals to host their websites. Some hosting services charge the owners of the websites, while others provide space for free. The free services often display pop-up advertisements on web pages in return for the hosting space. Before approaching a hosting service, the following points should be considered.
•It is necessary to keep an eye on the time the servers of the hosting service expend in uploading your web pages.
•Ensure that the hosting service has backup servers.
•The hosting facility provided to websites is time bound. Acquiring information about different types of contracts offered is necessary. It is advisable to go in for a long term contract, in order to make it economical.
Web Designing Tips for Dummies
Here are some important tips to be kept in mind while designing a web page.
•Navigating through your web page should be easy for users. The links present on the page should point to relevant information. If the process of navigation becomes cumbersome for the user, he may soon lose interest in the site.
•A website should provide a clean interface for the user. Web pages that have graphics and multimedia applications, take longer to load than those containing text.

Practical experience is a major element. Writing outsourcing companies don’t at all times have plenty of practical knowledge in search engine marketing, or the dynamics of the subject material that it entails. Always look at whether or not a web content writing organization provides any kind of practical knowledge at all in search engine optimization and additional similar tasks. The majority of outsourcing firms make available writing as part of a package deal, possibly to save a business plenty of money. The services provider may have written about a specified business previously, so its internet writers have got the best notion exactly what a customer in that occupation would require. This may make the practice a lot easier, and possibly generate subject material that’s a better fit for the patron’s needs.

It’s a wise technique to obtain a sample of a business’s web content writing prior to making the decision. This will help a firm have a great notion of the level of quality they can be expecting, and whether or not that will be adequate for their demands. Several companies aren’t very inclined to offer a large number of samples, especially considering that content is very easily compromised over the internet, so potential consumers need to check out the web site of the writing outsourcing supplier itself. This not just provides the organization a concept of exactly what the services company is capable of doing, but it can also give understanding into the amount of talent it provides with regards to writers on board.

Language abilities are, naturally, a plus for companies seeking to give web content writing. A potential patron must always ensure that the writing organization provides not just expertise but fluency in using language. Native English speakers could possibly be much better to some, but these aren’t mandatory. In the event that writers are capable of writing fluently in the English language, they’re certainly useful in the ops of a writing outsourcing company.

Customer support is additionally vital, even for a web content writing firm. There must be a method for the patron to speak to the provider in case of difficulties, or if there can be changes in the recommendations. The willingness to offer communication information is also indicative that the company is a respectable enterprise and never a well-designed con.

Web content writing is the heart of of just about any solid internet advertising strategy, and great consideration must be used in selecting a business to outsource it to. Excellent content is tough to find and not all companies will give any number of samples, but it doesn’t require plenty of labor to have an idea of the excellence and talent behind a writing outsourcing firm.

Step # 1:

You must conduct a brief research work before actually going for any graphic design company. You might hear about the graphic design companies either from your trusted resources or from the internet. I think the best one is to search through the internet. Search for them and make a list of 5 to 10 graphic design companies.

Step # 2:

Now, search about a particular company and see if they have the required expertise or not. You will find this on the basis of experience. Find the inexperienced graphic design companies and get rid of them at once.

Step # 3:

Second elimination would be of those graphic design companies which do not suit your budget. A word of advice is that neither go for very costly graphic design companies nor very cheap ones. Now, your list must be more shortened.

Step # 4:

Search for the history of the graphic design companies left on your notebook, if they don’t have a good track record, you can imagine what they would do to your business website.

Step # 5:

Its time to contact them; ask if they can provide you with their sample work. This will tell you how much they are credible and reliable. If they fail to deliver you the samples then get rid of them as well.

Step # 6:

Be very clear about what are your requirements, that is what do you actually want from your graphic designer. Be clear to them as well and evaluate if they are capable enough to deliver according to your desires. Eliminate those which don’t suit your requirements.

Step # 7:

Thoroughly brief them about the deadline of the work. Ask them if they could deliver the work on time or not. If it seems that they can’t do this then leave it and move on!

Step # 8:

Now, that you have gone through all the elimination rounds, its time to actually hire one of the graphic design companies from your list and I hope you will find only one or two left on your notebook.

Landing pages are those pages which appear when a potential customer follows a search-engine link or clicks on an advertisement. Landing pages are of two types, i.e. transactional and reference. These pages are optimized to incorporate certain keywords indexed by search-engines. The content present in reference landing pages include text, relevant links, images, etc. Reference landing pages are created for the sake of meeting objectives of an organization. The revenue value of advertisements present on landing pages determine their effectiveness. Transactional pages are interactive in nature and allow visitors to perform activities like clicking on advertisements, filling forms, etc. Read more on search engine optimization.

Landing Page Templates

The landing page makes a first impression about a particular website on the mind of customers. It has been observed that people who surf the web hardly stay on a page for 6-9 seconds before moving on to the next. It is important for the user to stay on the page as long as possible and interact with the website. Web page templates should therefore be attractive and present the user with relevant information.

Landing Page Design

The landing pages need not be homepages of websites. A page which has been optimized for keywords and contains relevant data the visitor is looking for, should serve the purpose; affiliate landing page templates should thus, be designed accordingly. The user/visitor should understand what to do next, as he ‘lands’ on a particular page. The content presented in the landing page should engage readers so that they develop interest in the website. One should make proper use of the available space on the page; a well formatted and neat page would make the reader feel better and he may read the content with interest. The headline or title of the page should always present the user with information. Otherwise, he/she would move away from the page. As stated earlier, the user should understand what to do next or how to proceed; ‘call to action’ proves to be of great help in such cases. Two-three ‘call to action’ boxes per page would serve the purpose. Information about the benefits of using the website services should also be presented to the users. Again, the content comes to play in attracting attention of the users. The content should be compelling enough to turn the potential customer/visitor into an actual customer. There are many free landing page templates available on the Internet; one can use them for reference. Likewise, landing page generators that are available online should be used for creating nice web pages.