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Large publishing houses, government organizations and other content-heavy companies are turning to XML content servers to make the most from their current XML databases. For companies that are still relying on their own servers to find what they are looking for may not even be equipped with an XML database, with an XML content server, all of an organization’s content can instantly be converted into XML, making searching and composing of content seamless and efficient. Here are some great tips once you invest in an XML content server.

First of all, you need to start by investing in an XML content server to add to your existing contentbase. Once it is installed, all of your organization’s content with be converted into XML. Meaning those old files in Microsoft Word 98, Pdf’s and images will all soon be in XML. With the right XML content server, you should have the ability to search within your enterprise and locate exactly what you are looking for and fast!

On your way to content management – More than organizational benefits

• Store and deliver large volumes of information beyond previous capabilities.
• Use the architecture to improve workflow, create custom content assembly and delivery.
• Load content “as is,” without requiring DTD or schema.
• Reuse content, creating new products and publications with the contentbase they have already built.

Compared to your previous database, an XML content server allows for so much more than a standard digital file cabinet. Now you can produce new products faster by pulling data from multiple sources that were already created for other formats at one time. It’s a more productive way to extract greater value from existing content, create new products and services and search with fine-grained XML level access to content. Then – make another profit on top of it all.

• Get organized
• Become more efficient
• Make a new profit

HTML email templates are a great way to communicate information. They look classy, contain your choice of text, and can be adorned with images and other designs of your liking. When you choose to use images however, be careful to do so in a manner that assures that the e-mail is delivered, and that the image is viewed in a way that is conducive to the recipient. We will discuss a few tips that will help you avoid any of these problems with images in particular.

First, avoid using images that are too big. The last thing you want is for your email to take a long time to load, and that your client chooses to delete it before taking the time to read the content. Keep the dimensions of your image reasonable. The recommended size is, maximum 470 pixels wide by 150 pixels high.

When you are creating the images for your template, it would be ideal to make them in the size that you intend on using in the actual email. If you do need to change the size to fit your message, be sure to re-size in a proportional manner, so that the image does not look distorted. Change both the width and the length in equal portions to maintain the right proportions.

Be sure to use absolute links in your HTML template for the images that you use. If you use a relative link, it is possible that the image will not be accurately located when viewed by the recipient. It is also important to make sure that the link is active, so that the image can be selected in the email if necessary. The image is not permanently embedded in the email, so the absolute link is critical. Also, background images in the HTML code for the template are also more prone to getting filtered into spam. To avoid this problem, try using solid colors for background rather than images.

Many people opt to turn off the viewing of images in their email inbox. Always provide an alternative text for the image in the case the client has used this feature of their email service. This way, the purpose of the image is conveyed even if the image itself is not visible. On a similar note, never rely on the image to carry the crux of the message, in case it does not get viewed.

Don’t shy away from using images in your email templates! They enhance the quality of your message and often attract the interest of the recipient. However, incorrect usage of images can backfire and result in your message being ineffective or filtered into spam. Using these tips, you can avoid some common HTML pitfalls and use them to your best advantage!