Landing Page
Landing pages are those pages which appear when a potential customer follows a search-engine link or clicks on an advertisement. Landing pages are of two types, i.e. transactional and reference. These pages are optimized to incorporate certain keywords indexed by search-engines. The content present in reference landing pages include text, relevant links, images, etc. Reference landing pages are created for the sake of meeting objectives of an organization. The revenue value of advertisements present on landing pages determine their effectiveness. Transactional pages are interactive in nature and allow visitors to perform activities like clicking on advertisements, filling forms, etc. Read more on search engine optimization.
Landing Page Templates
The landing page makes a first impression about a particular website on the mind of customers. It has been observed that people who surf the web hardly stay on a page for 6-9 seconds before moving on to the next. It is important for the user to stay on the page as long as possible and interact with the website. Web page templates should therefore be attractive and present the user with relevant information.
Landing Page Design
The landing pages need not be homepages of websites. A page which has been optimized for keywords and contains relevant data the visitor is looking for, should serve the purpose; affiliate landing page templates should thus, be designed accordingly. The user/visitor should understand what to do next, as he ‘lands’ on a particular page. The content presented in the landing page should engage readers so that they develop interest in the website. One should make proper use of the available space on the page; a well formatted and neat page would make the reader feel better and he may read the content with interest. The headline or title of the page should always present the user with information. Otherwise, he/she would move away from the page. As stated earlier, the user should understand what to do next or how to proceed; ‘call to action’ proves to be of great help in such cases. Two-three ‘call to action’ boxes per page would serve the purpose. Information about the benefits of using the website services should also be presented to the users. Again, the content comes to play in attracting attention of the users. The content should be compelling enough to turn the potential customer/visitor into an actual customer. There are many free landing page templates available on the Internet; one can use them for reference. Likewise, landing page generators that are available online should be used for creating nice web pages.
