Create Your Own Content
If you have a lot of experience in your specialty, and your writing skills are excellent, content creation will be a simple matter of sitting at your computer and banging away at the keys for a few minutes or hours.
If, however, you aren’t wired that way, crafting each segment of your information product will feel like having your teeth pulled out - without anesthetic !
But don’t despair. Every problem has a simple solution. And after all, you have access to a global community of helpers via the Internet!
Before you decide to create your own content, here are some things to think about:
- Do you have the expertise? Are you really an expert? Can you write valuable, reliable, interesting content - and do it regularly? Most of your readers won’t know much about your topic. But there will be the occasional expert. You can’t fool your readers with pretense. Don’t even try to.
- Do you have the skills? Can you write well? You might understand General Relativity. But the way you write about it might confuse Einstein himself!
- Do you have the time? Writing original content of a high quality can take time. A lot of time. Especially if it is an ongoing thing like publishing an ezine or subscription magazine or membership website, week after week, issue after issue. Can you do it?
After you have determined that creating your own content is the best option, you need to first come up with a plan of action.
Identify what your market wants. If you are involved in a niche where you are an expert, or have some experience, you’ll already have a fair idea of what other prospects are looking for. If not, a quick way is to conduct a poll or survey, or browse magazines on the subject or drop by discussion forums to identify popular topics to write about.
Chart out a content creation plan. In the plan, include the nature of your content, the frequency of creation, how long or deep your information product will go into the subject matter, and what topics or broad themes you will cover.
Budget your time and money. Make a calculated guess as to how long it will take you to create your content. If the time necessary is beyond your available time, then obviously this approach will not work and you need to outsource your content creation. In that case, see if you can afford the money to hire excellent content providers.
Take action. Far too many plans stagnate at the concept stage, because after planning there is no focus and sustained action. Don’t get caught in that trap.
Monitor progress. From time to time, check your progress against your planned schedule. If you are falling behind, make it a point to get back up to speed quickly, before you fall so far back you’ll think it easier to just give up.
Creating your own content may not be easy. But with the right qualifications and a plan of action, you could make a difficult task streamlined and efficient. And that will make you a successful infopreneur!
Tips for successful Doorway Pages
Posted by admin in Introduction on September 1, 2010
Proper design of these doorway pages is vital to their success. They are your frontline troops. However, instead of arming them with guns, they are designed to express enormous charm and visitor appeal! They are acceptable and appealing to human visitors as well as the search engines.
1. A doorway page should load quickly, to encourage the visitor to enter and explore the site instead of getting peeved and impatient, building resistance. So keep your graphics to a minimum. Banners and logo should be small and linked to the next level up - the sales page. Also include your keywords within the image “ALT” tag. Beneath your logo, prepare an intriguing sentence that you link to the next level.
2. Host your feeder sites cheaply. This can be done by signing up with a host that allows multiple, even “unlimited” domains on the one account, such as reseller accounts. Having multiple blogs serves a similar purpose. It’s possible to buy domain names very cheaply - around $5 each. Blog names are free.
3. If you use any questionable marketing (”black hat”) tactics, such as automatic page generating software, do not use them with your star and planet sites. Don’t risk having them banned. Like wise with your advertising accounts. If you display ads, such as Adsense, be sure that those sites are squeaky clean, so that you don’t risk your account.
4. Select three keyword phrases that closely describe the site (doorway page) you are designing. For instance, if the page is to be about dog training, you might have keyword phrases such as: dog training, obedience training, house training. Place these in your keyword Meta tags, between the heading tags, of your web page source code. Separate each phrase with a comma.
5. Prepare a descriptive sentence about this site using the keyword phrases you’ve selected, such as: “Dog Training Course: Expert Tips for Successful House and Obedience Training.” Use this sentence for your DESCRIPTION Meta tag. Note the initial caps.
6. For the TITLE Meta tag, simply use your primary keyword phrase. For example: Dog Training. Also suitable would be a line that includes the secondary keywords, separated with a pipe: Dog Training | Obedience Training | House Training
7. Place your keywords in the comments tag. This can be done throughout the web page as you organize your content.
Example:
Begin Dog Training Introduction
End Dog Training Introduction
These are not visible on your web page but can be read in the HTML.
8. Provide valuable content that contains your keywords every couple of sentences. It does not need to be lengthy. It could be in the form of a comment, report or article of about 250 - 350 words. Your aim is to provide keyword rich, search engine friendly, useful material.
9. Save your doorway page using one of the keywords.
Keep Your Members Coming Back
Web 2.0 may be the most overused, and misunderstood, term of the decade. What it means, in a nutshell is providing a user driven website. Basically many membership marketing websites are Web 2.0, especially social networking sites. The users determine the content in the form of forums, blogs, article posting, reviews and so on. To further enhance the usability of your website and thus the benefit to your members, here are a some ideas to provide a few interactive extras or member benefits.
Training courses are an excellent tool to provide benefit to your members. There are multiple forms for delivering your courses. You could use email - text or html or both, pdf downloads, website content pages, streaming & downloadable videos and audios.
E-mail training courses - Getting your members to sign up for an e-mail training course that takes place over perhaps eight weeks, is a great way of keeping your members engaged with your site over a period of time. You could make this a free course, a paid course or both. Maybe give them a few lessons for free and ask them to pay for the rest of the course once they are into it.
However, to get maximum exposure giving away an entire course or even multiple courses of good quality for Free will really get people coming back to your site. We do this with some of our own membership sites including MembershipMillionaire.com.
Video tutorials - This is a very effective form of training as it is much easier to show your members what you are doing, rather than trying to explain it. It prevents your students becoming frustrated when they can’t understand what you are explaining, and reduces misunderstanding.
You could do the videos yourself using software or you could hire experts in video creation if you are not comfortable using software or doing videos. You could do simple power point slideshows and narrate them or you could stand/sit in front of the camera and talk.
With many Internet users on broadband or ADSL nowadays and computer processors getting faster and faster videos are now going mainstream.
Teleclasses - Teleclasses are similar to conference calls and are conducted over the telephone. They are an excellent way for your members to take part in live learning, as well as having personal interaction with you and other members of your site.
There are many services out there that provide teleconference lines for you to use. Some are free and some have paid services, you should decide what is best for your business needs. You could even record your calls, have transcripts made and then sell that as another product in itself. To top that off you could offer reprint or resell rights to those calls and sell licenses.
Product reviews - Reviews posted by other members is a fantastic interactive medium. It could also engage heated discussions! Nothing gets traffic faster than controversy whether good or bad. Let your members speak their mind about products and services they’ve used. This will not only help other members and visitors out but it will add lots of content to your site that the search engines love. Sites such as Amazon.com, SureFireWealth.com and others do this on a regular basis.
Guest interviews - Guest interviews with a well known personality who is connected with your niche subject will add huge credibility to your site. Promote guest interviews on your website and in your newsletter. This is a quick way to get great content.
You could post the interview on your site as website content. Or you could have the streaming audio or video up and even let your members download the interviews. Let them post reviews and comments to the interviews and you’ve got even more content.
Forums - Forums are a type of virtual community and provide the opportunity for people with similar interests to talk to each other. Your members will already have a shared interest in your niche subject, so creating active discussion forums won’t be too challenging.
Here’s a tip, have good forum monitors and admin in place to keep things smooth. Having multiple monitors can help you get your new forum started as well as keep discussions ongoing. You could keep your forums open to everyone. That will be better for search engine traffic but it can also attract spammers and forum hackers. Having a private forum for your members only can keep things more secure and full of like minded individuals.
Competitions - Encourage your members to post on your forum or blog by running a competition. Award a prize each month to someone who has made the best post on your forum, and each individual posting would be an additional entry into the prize draw. Or maybe give a prize to the member who writes the most reviews or posts the most comments each month to your site.
Involving your members in polls and surveys
Member polls - Asking your members to answer a simple question relating to your niche subject is a simple and effective way to get them involved in the site. Have a regular monthly poll and publish the results of the previous month’s poll above the question for the current month.
Surveys - Some niche subjects lend themselves well to surveys. If yours does not you could conduct a survey about your membership site itself. This gives your members the chance to express their views and let you know what changes they would like to see.
Getting feedback can also let you know where to take your membership site. By allowing your members to tell you what they want you can just simply give it to them. We’ve taken surveys ourselves over the years and they can be very insiteful. The poll or survey data you generate can be gold to your customer feedback system for the future of your business.
Start a Web Design Business
In order to provide a good service with some of the most creative web layouts, you need to know the basics of website designing. You can either learn it yourself or hire web designers and content developers to create stunning layouts with text matter that has the right punch. HTML skills, with knowledge of software such as Dreamweaver, Flash, Adobe Photoshop etc. will be required to understand the nitty-gritties you may face in the business. Pick people who have strong graphic designing skills with knowledge of scripting to create unique page designs. Apart from hiring people who are well-versed in web designing and website content writing, you will need to brush up your marketing skills and gain thorough knowledge of the importance of search engines and how it will help for your business.
Design your own business website. This will give clients a fresh perspective about your web design business. Upload samples of your portfolio. It can include sample site designs and graphic and logo designs. This will help to give clients an idea about the kind of work you can handle. Plan the kind of look you need for your own website. Make sure your own company profile is designed in such a manner that it generates enquiries from clients. Think whether you need a corporate profile or something creative.
Decide whether you want to work from home or set up an office. Web designing can be done in the comfort of your own home. If you are yet to build contacts to develop a strong client base, you can opt to work from home. Once you have a steady clientele and team of professionals, you can shift to a bigger office space.
Chalk out a business plan. Make a list of your target group and competitors for website design services. You can even begin with local businesses and target them. Plan your finances. What is the cost involved for setting up a web design business? What is the kind of salary you can offer? How many hours can you dedicate for this business? Once you decide the total expenditure involved, it can give you a clear idea about how to start a web design business. Planning the strategy helps to focus on particular areas. A focused strategy helps to get better results!
If space or money is the constraint, you can opt for freelancers. There are many writers and designers on the lookout for freelance assignments. This will help you to manage time and space issues.
As per your budget, you can even plan to advertise. Begin by website promotion with the help of SEO tactics. You can opt for posters and advertise online. Email marketing is yet another new strategy that can help your business promotion. Make a list of prospective clients from your friends and business contacts.
You can even opt to choose a niche target as your clients. This will help you to design websites for specific clients, which can give you better scope for creativity and even better remuneration!
To ensure you acquire more clients especially when you have just started your web designing business, you can take existing websites and redesign them completely. Make a presentation of the new designs. Once clients realize the new look enhances the image of the company, it will surely get you more assignments! This is an old tactic used in advertising.
You can make the best of web design as a business if you learn to strategize and use these guidelines to go about a new venture. With the right skills, you can have a lucrative business running from your own home!
Improve Your Organization with an XML Content Server
Large publishing houses, government organizations and other content-heavy companies are turning to XML content servers to make the most from their current XML databases. For companies that are still relying on their own servers to find what they are looking for may not even be equipped with an XML database, with an XML content server, all of an organization’s content can instantly be converted into XML, making searching and composing of content seamless and efficient. Here are some great tips once you invest in an XML content server.
First of all, you need to start by investing in an XML content server to add to your existing contentbase. Once it is installed, all of your organization’s content with be converted into XML. Meaning those old files in Microsoft Word 98, Pdf’s and images will all soon be in XML. With the right XML content server, you should have the ability to search within your enterprise and locate exactly what you are looking for and fast!
On your way to content management - More than organizational benefits
- Store and deliver large volumes of information beyond previous capabilities.
- Use the architecture to improve workflow, create custom content assembly and delivery.
- Load content “as is,” without requiring DTD or schema.
- Reuse content, creating new products and publications with the contentbase they have already built.
Compared to your previous database, an XML content server allows for so much more than a standard digital file cabinet. Now you can produce new products faster by pulling data from multiple sources that were already created for other formats at one time. It’s a more productive way to extract greater value from existing content, create new products and services and search with fine-grained XML level access to content. Then - make another profit on top of it all.
- Get organized
- Become more efficient
- Make a new profit
Tips on Using Images
Posted by admin in Introduction on September 1, 2010
HTML email templates are a great way to communicate information. They look classy, contain your choice of text, and can be adorned with images and other designs of your liking. When you choose to use images however, be careful to do so in a manner that assures that the e-mail is delivered, and that the image is viewed in a way that is conducive to the recipient. We will discuss a few tips that will help you avoid any of these problems with images in particular.
First, avoid using images that are too big. The last thing you want is for your email to take a long time to load, and that your client chooses to delete it before taking the time to read the content. Keep the dimensions of your image reasonable. The recommended size is, maximum 470 pixels wide by 150 pixels high.
When you are creating the images for your template, it would be ideal to make them in the size that you intend on using in the actual email. If you do need to change the size to fit your message, be sure to re-size in a proportional manner, so that the image does not look distorted. Change both the width and the length in equal portions to maintain the right proportions.
Be sure to use absolute links in your HTML template for the images that you use. If you use a relative link, it is possible that the image will not be accurately located when viewed by the recipient. It is also important to make sure that the link is active, so that the image can be selected in the email if necessary. The image is not permanently embedded in the email, so the absolute link is critical. Also, background images in the HTML code for the template are also more prone to getting filtered into spam. To avoid this problem, try using solid colors for background rather than images.
Many people opt to turn off the viewing of images in their email inbox. Always provide an alternative text for the image in the case the client has used this feature of their email service. This way, the purpose of the image is conveyed even if the image itself is not visible. On a similar note, never rely on the image to carry the crux of the message, in case it does not get viewed.
Don’t shy away from using images in your email templates! They enhance the quality of your message and often attract the interest of the recipient. However, incorrect usage of images can backfire and result in your message being ineffective or filtered into spam. Using these tips, you can avoid some common HTML pitfalls and use them to your best advantage!
Protection Methods
Posted by admin in Introduction on August 30, 2010
So, whether you like it or not the news is there’s no way to prevent a skilled and determined thief from stealing your content. Here’s is my advice: If you have something that’s really valuable and don’t want people to make use of it without your permission, then just don’t upload it on the web.
So called “Protection methods”
Disabling the text copy. Lots of webmasters use this method hoping that it will protect the webpage’s content from being copied. This method is very easy to implement. You just add a small java script code which prevents the website visitor from highlighting any text on the web page and make use of the -Copy- function.
And what happens if your visitor has disabled java script? Or if they simply view the source code of the webpage from the browser menu? My advice: Just don’t bother using this method, it will only annoy your visitors.
A very popular method is the “No right click” script. This is a java script that disables the right mouse click on webpages so that visitors will not be able to look at the web page source code. My advice: never disable the right mouse click. Again, you will only succeed in annoying your website visitors.
Another popular method is the HTML stripping method. The idea is to remove all spaces in your source code so that it looks like a big long line. That way it will make it harder for people to read it and will also make your webpages download faster. But what happens if you want to edit that webpage yourself? My advice: Don’t even think about using this method especially if you keep updating your webpages often.
By far the most useless method of protecting your content is to convert all your text to images. I’ve seen only a few websites implementing this technique. It will take you years to convert all text, you will confuse the search engines (I doubt you will ever rank in any search engine) because they will not be able to read any text, and if someone desperately wants your content all it takes is to sit down and retype it manually!
There are other similar so called content protection methods, but I firmly believe that there’s no point to try to protect your content using any of them. It’s just a waste of time. If someone really wants your website content, no matter you do, there’s no way to prevent them from stealing.
What you can do, is use the popular Copyscape service which monitors your website’s content or learn some secret techniques top internet attorneys and prosecutors use. You could be your own web lawyer and protect your website from copyright infringement.
Creating PDF Reports
For example, the PDF reviews should cover all the topics that the PDF reports will present to the audience. It must include the overview, the prerequisites and the company’s standard. By issuing the whole guideline of the company, the PDF reviews along with the PDF results will follow. This completes the whole program of the PDF and this is the main point of the software.
It is very important to make the report snappy. No one would want to listen to a presentation that rambles on an on. At least with the PDF reports, it is quite possible to just take the screenshot and then make it possible for the tutorial. When the action is loaded to all the screenshots simultaneously, the response time will be slower than expected but it still depends on the Internet connection. If you personally think that the PDF reports can be generated faster, then you should update your system.
PDF results, on the other hand, provide the report queries that support the multiple SQL statements which allow the inclusion of multiple reports in one document. It can also combine the charts and reports depending on the different result sets. The output format can also print out the document that is set to work on a runtime using the application or the page item. In addition to the PDF, Excel, HTML and Word option, the documents will serve as the source for the PDF reports.
Another benefits of resorting to PDF reports is that the process can specify the method of how the document can be downloaded, printed and then handed to the client. It may be just an attachment or it can even be displayed as a file download. Whatever the process of saving the PDF results, it is very important the column sizing for the print documents is grouped in various regions. At least this can pretty much support the sizing that is based on different points in addition to the percentage.
If you want to create PDF reports, it is very important that you install the database that is needed for the program. You can download these online. Just configure the application. If you want express PDF reports, then you should check the speed and figure out whether your system can catch up with that. If it can, then we suggest that you go for that program. If not, it is best that you go for another one.
Finally, do not forget to download and then unzip the file which contains the PDF results along with the sources that are necessary to create the fundamental aspects in your report. If this is the case, you should really perform the customization as well as the building of the interactive report in order for you to be able to relay these properly. This is the way for you to actually come up with the packaged application that most businesses opt for. The PDF reports will extend the goals and strategies of the entrepreneurs to their employees.
Reduce PDF File Size
Posted by admin in Introduction on August 30, 2010
PDF stands for Portable Document Format. It is a file format that was created in the 1993 by Adobe Systems for the purpose of platform independent document exchange. As the name suggests, this is a file format that is independent of the computer’s operating system, software and hardware. This makes it different from other file or document formats (for example, a Microsoft Word document; which would require Microsoft Office to be installed on the computer, in order to view the document). The different characteristics, features and advantages of the PDF document format are as follows:
•Since it is platform independent, the same document can be viewed by users of different operating systems such as Windows, Linux, Mac, etc.
•Unlike a Microsoft Word document which can be edited by the viewer, a PDF file is a read-only document (i.e. its data is protected from accidental or intentional modification and editing).
•It can accommodate both text as well as images. Also, the text and graphics layout remains fixed and does not change. This makes this document format the most-preferred of all document formats when it comes to sharing documents over the Internet and publishing e-books, e-tutorials, etc.
How to Reduce PDF File Sizes for Web?
Let us now have a look at how to decrease PDF file sizes and optimize them for web purposes. Here are some ways by which it can be done.
If you have Adobe Acrobat 6.0 Professional, or a higher version, then here is what you can do using its PDF Optimizer utility. Click on ‘File’ and then click on ‘Save As’. Save it by the same filename. Next, click on ‘Advanced’ and select PDF Optimizer. Click on the Audit Space Usage button. It will show you a detailed breakup of the amount of space occupied by different elements of the document such as font, text, color, images, etc. Using this data as a reference, you can remove unwanted elements from your document. You can also compress images, change the image resolution and in the process, optimize the document with respect to file size. Once you’ve cleaned up the unnecessary file elements, you can then save the file.
Another simple way of trimming the file size is by saving it using the ‘Save As’ option, rather than the regular ‘Save’ option. It will result in a marginal decrease in the file size. At the same time, there are plenty of third party application softwares which decrease the size of PDF files by optimizing them in various ways. Quite a few of these softwares are shareware versions, but most of them offer free trial versions as well. This is another option you could try out. Read more on PDF converters.
How to Reduce PDF File Sizes in Mac?
Here is how to reduce the size of PDF files in your Apple computer.
Open the PDF file in ‘Preview’ mode. Click on ‘File’ and select ‘Save As’. From the options available under the Quartz Filter options list, select ‘Reduce File Size’. Click on ‘Save’. That will do it. Alternatively, as mentioned earlier, you always have the option of making use of third party application softwares for reducing the PDF file sizes.
Well, this was a short overview of how to reduce PDF file sizes. Hope it helps you in optimizing all your future PDF’s.
Competitive Advantages of HTML to PDF Conversion
Posted by admin in Introduction on August 30, 2010
Systematic Procedures and Utilization of Latest Technologies
Conversion of HTML to PDF is performed by professionals with expert knowledge in various conversion processes who can work on and convert even complicated HTML files. The conversion process does not affect the structure of the original HTML file. An encrypted data handling technology ensures complete conversion. Due to the consolidation of advanced technologies, conversion is flexible and speedy.
A well-trained and skilled workforce together with state-of-the-art conversion technology offers top quality assured conversion. This also ensures conversion of any type of data driven, static, web-based and dynamic HTML files into printable PDF files. Data transfer is extremely safe and secure.
Competitive Advantages of HTML to PDF Conversion
• Can convert features such as end notes, footnotes, tables
• Supports a variety of picture formats
• HTML to PDF conversion tools support HTML 3, HTML 4.0, cascading style sheets
• Quality project management
• Stringent QA process to ensure that the converted documents are of professional standard
• Font sizes, point-size, character styles and colors, style sheets, paragraph formatting features, tables, and hyperlinks are supported
• Files can be protected with passwords and security permissions
• Quality project management
• Customizable turnaround time
Customized HTML to PDF Solutions from a Potential Outsourcing Firm
A superior quality conversion outsourcing company offers the entire procedure of HTML to PDF conversion at affordable rates. It can convert any kind of HTML files into accurate PDF files. Each conversion process is rechecked by experts to ensure quality. Such multilevel quality checks provide error-free results.
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